Melbourne, Australia – 16 October 2025, Communications advisory firm indigo murphy has launched Verbaitim™, a service developed for communications teams seeking to strengthen brand visibility in AI-powered search environments. Coinciding with this launch, indigo murphy has formalised a partnership with Hard Numbers, a UK-based performance-driven marketing consultancy, to deliver expertise in Generative Engine Optimisation (GEO) across Australia, Asia Pacific and further afield.
As both business and consumer audiences increasingly turn to sources such as ChatGPT, Google Gemini, Microsoft Copilot and Perplexity for information, GEO has become the essential process for being cited, recalled, and trusted within AI-driven platforms. Large Language Models (LLMs) are now critical influencers on reputation, retrieving and repeating information they recognise as credible, while heightening the responsibility for communications leaders to ensure accurate brand representation in AI-generated outputs.
Understanding that AI is supercharging editorial media's influence on corporate reputation, driving 61% of content about a brand[1], Verbaitim™ has been designed to support in-house communications functions in expanding their earned storytelling to drive trust and authenticity within GenAI environments.
The programme delivers practical, scalable guidance across three core service lines: workshops that educate communications teams on earned attention in the GenAI era; comprehensive brand and narrative audits, benchmarking presence within AI-generated content alongside recommended pathways forward; and continued advisory support empowering teams to adapt and demonstrate their value as the reputation landscape shifts.
“We are living through a Great Communications Reset,” commented Simon Murphy, Founder of indigo murphy. “Reputation is increasingly dictated not by traditional channels, but by how brands appear within AI platforms. Communications professionals therefore have a generational leadership opportunity to tackle this with earned storytelling, and Verbaitim™ equips them for the challenge.”
Murphy added: “Our partnership with Hard Numbers delivers scale, breadth and commercial rigour that strengthens the business value of communications for growth and resilience.”
Darryl Sparey, Managing Director and Co-Founder of Hard Numbers, said: “With our Reputation in the Age of AI research, which we released in November of last year, we were one of the first PR agencies globally to establish how earned media impacted how brands are portrayed by LLMs. By applying this research to our practice, we’ve developed considerable expertise in helping our clients to monitor and shape how they appear within content produced by AI systems about their brands, products, services or category. We are delighted to collaborate with indigo murphy to support progressive teams in Australia and Asia Pacific, bringing our commercial focus to a changing PR landscape.”
The agreement with Hard Numbers enhances the Verbaitim™ offer, providing increased scale, commercial discipline and access to leading multisector performance marketing approaches that will help communications teams maximise their earned media footprint.
“As conventional web traffic declines, AI-driven search results achieve significantly higher conversion rates[2], making authority the new competitive advantage,” added Murphy. “In this environment, where narrative is determined by algorithms, Verbaitim™ helps clients take ownership of reputation-focused activity, with earned action being the key to unlocking future opportunities.”
To learn more about Verbaitim™ please visit www.indigomurphy.com/verbaitim or email simon@indigomurphy.com.
About indigo murphy
indigo murphy provides advisory solutions to help organisations manage reputation challenges amid geopolitical uncertainty, technology disruption and shifting influence in the communications landscape.
About Hard Numbers
Hard Numbers is a performance-driven, data-informed marketing and communications consultancy, with a focus on delivering tangible, demonstrable return on investment for our clients. We create campaigns that drive pipeline, sales and company growth for fast-moving business-to-business companies. We speak in plain English. We hate jargon. We work very hard. We utilise technology to make us more efficient. We use continuous professional development to make us better at our practice. And we measure and deliver meaningful results. Not just reach. In uncertain times, you need Hard Numbers.
[1] Reputation in the Age of AI: how Large Language Models (LLMs) influence perceptions of Quality, Trust, Innovation, and Value in brand communications – Hard Numbers (November 2024)
[2] AI Search SEO Traffic Study – Semrush (July 2025)
