Simon Murphy - Founding Director
Simon Murphy is an Australia-based communications specialist who brings hands-on understanding of the complex reputational challenges faced by companies navigating crisis management, market entry, and brand positioning across technology, healthcare, financial services, and consumer sectors.
Known for his ability to quickly decode client needs and deliver measurable outcomes, Simon combines a data-driven strategic mindset with a people-focused leadership approach. This balanced methodology enables him to help clients achieve both immediate communications objectives and longer-term business goals.
Simon's expertise was most recently honed through senior regional roles at Edelman, the world's largest independent communications firm. Based first in Hong Kong and later Australia, he developed and executed integrated marketing strategies for the firm's most important global and regional accounts, building his reputation as a trusted advisor capable of managing complex, multi-market campaigns.
His track record includes leading global communications for Tencent during a critical expansion phase and subsequently directing integrated programmes for Microsoft Asia across nine markets in Asia. His collective consultancy experience spans both B2B corporate affairs and B2C brand engagement, from established multinationals to high-growth start-ups requiring creator economy strategies.
Today, Simon leverages over 25 years of combined Australia and Asia experience to serve two distinct client needs: international brands seeking to establish credible market presence across Asia Pacific and ambitious Asian companies expanding into global markets. His deep network of specialist partners across strategy, creative, and execution ensures clients receive senior-level counsel backed by on-ground capability in APAC's most critical economies.
Through indigo murphy, Simon provides direct access to strategic insight and proven execution capability that typically exists only within large agency networks, delivered with the agility and personal attention of a boutique practice.
