Turn expertise into visible authority
The Breakfast Club helps emerging leaders turn the expertise they already have into credible, market-facing authority.
The environment we operate in
Trust is harder won in knowledge-based businesses. Buyers, journalists and analysts look past polished corporate messaging for people who can explain complex issues with clarity. Forrester reports that 94% of B2B buyers now use generative AI and conversational search during their purchasing process, making discoverable expertise a genuine commercial asset.
The emerging leadership opportunity
Most firms are rich in expertise but rely on a small cast of familiar voices. Their next generation of leaders is often capable, busy and wary of self-promotion.
The issue is rarely a lack of substance. It's the absence of a route from deep experience to a clear market signal, leaving intellectual capital and future leaders underused.
The solution
The Breakfast Club is a practical small-group programme for practice heads, directors, senior managers, principals and aspiring partners across professional services, advisory and technology firms.
Delivered through two focused 90-minute breakfast workshops, with light diagnostic pre-work, participants clarify what they should be known for, who they need to reach, and the evidence behind their authority. They leave with a tailored 90-day visibility sprint: priority topics, proof points, channels and first actions.
It's not a follower-building exercise, and it's not a demand to become a content machine. It's a sustainable way to make real expertise more visible.
Your trainers
Trevor Young is a PR and content strategist with 30+ years in the industry, recognised as one of Australia's leading business thinkers and author of two books on building personal brand authority. He's spent his career helping credible experts earn the recognition their work deserves — turning depth into visibility, and visibility into opportunity.
Trevor opens Session 1, showing participants what real, earned authority looks like before turning the lens on their own.
Simon Murphy is a communications advisor with 25+ years spent building thought leadership and trust-based communications for professional services and technology firms in the UK and across Asia-Pacific. As a senior regional leader at Edelman, he led the firm’s regional B2B for a number of years and was responsible for delivering brand and reputation awareness programmes on behalf of clients such as Microsoft, DLA Piper Asia and EY among others.
Using the programme's TRUST framework, Simon leads Session 2, turning that same authority-led thinking into each participant's practical 90-day plan.
If your firm has capable emerging leaders whose expertise deserves greater recognition in the market, The Breakfast Club provides a practical place to start